moujan moaref; sudabeh shapoori; Hajar Zarei; shahram salavati
Abstract
The main purpose of this article is to determine the mixed elements of promotion and ranking and rating of digital libraries in Iran in terms of the use of these elements.Research Method: This research is descriptive and survey and its purpose is applied. The data collection tool is a checklist (checklist) ...
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The main purpose of this article is to determine the mixed elements of promotion and ranking and rating of digital libraries in Iran in terms of the use of these elements.Research Method: This research is descriptive and survey and its purpose is applied. The data collection tool is a checklist (checklist) which, after conducting documentary and field studies, compiled a promotion checklist and through content validity identified the most important promotion tool of Iran's digital libraries based on criteria and identified as a statistical population in the form of a census of It is used to the point where each of the libraries is evaluated based on their score on the use of promotion components.Findings show that Tebyan Digital Library and Digital Library of Science and Information Technology of Iran have the highest rank with 44 points and Niroo Research Institute digital library has the lowest rank with 6 points using the elements of promotion. Iranian digital libraries have an average of 26.3% of the 49 mixed promotion features; Advertising agent with an average of 9.07% feature out of 14 features; The public relations factor with an average of 10.07% of the 12 features and the promotion factor with 7.09% of the 12 features in these libraries. Online advertising with an average of 0.99 has the highest rank in advertising, specialized catalogs with 0.8 points have the highest average of public relations and display of new products on the site with 0.88 has the highest score in the promotion factor. Bring a percentage next to each of these items.The results of the present study indicate the identified promotion cases and determine the promotion elements for Iran's digital libraries and examine the extent to which they use these elements; Also, this study has ranked Iran's digital libraries based on the use of mixed promotion elements so that based on these results, it can help Iranian digital library managers to make better decisions and policies regarding the identification and prioritization of appropriate promotion promotion tools. The promotion mix in the form of advertising, public relations and promotion variables is appropriately designed to ensure the success of digital libraries for greater visibility and better customer service.
Laleh Foroutan Rad; Hajar Zarei; Esmat Momeni; Seyed Javad Mortazavi Amiri
Abstract
AbstractObjective: Creating knowledge in the organization and transforming it depends on the skill and ability of the skilled manpower. The success of employee empowerment also depends on factors and obstacles. The present study seeks to empower librarians of Iran and Tehran University of Medical Sciences ...
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AbstractObjective: Creating knowledge in the organization and transforming it depends on the skill and ability of the skilled manpower. The success of employee empowerment also depends on factors and obstacles. The present study seeks to empower librarians of Iran and Tehran University of Medical Sciences to create and transfer knowledge.methodologyThis research is one of the applied research that has been done by survey-correlation method. The study population consisted of two universities, Iran University of Medical Sciences with 76 librarians and Tehran University of Medical Sciences with 61 librarians, which totaled 137 librarians. According to Morgan's table, 104 people were selected. Data were collected randomly. Two standard questionnaires, Spritzer Empowerment (1995), and Newman & Conrad Knowledge Management (1999), were used for data collection. The Spritzer Questionnaire has five components (competence, affectivity, sense of meaning, choice, trust), and the Newman and Conrad model has four components (knowledge creation, knowledge retention, knowledge transfer and transfer, and knowledge utilization). In this study, two components of knowledge creation and knowledge transfer are considered. Descriptive and inferential statistics were used for data analysis with Pearson (for normal explanatory data) and Spearman (for nominal qualitative data) tests. Data analysis was performed using SPSS software version 23, and the impact of empowerment factors on knowledge creation and transfer of community librarians' knowledge to the structural model of Amos software was used.FindingsThe findings of the present study indicate that there is a significant relationship between individual factors and knowledge creation. There is a significant relationship between gender and education with knowledge transfer. There is a significant relationship between group factors (sense of trust and sense of meaning) and knowledge creation and transfer. There was no significant relationship between group factors (competence, choice, and affectivity) and knowledge creation and transfer. As empowerment increases, knowledge creation and transfer among librarians increases, and empowerment decreases as knowledge creation and transfer among librarians decreases. Many factors affect empowerment, but according to the results of the present study, individual and group factors (gender, level of education, sense of trust, and meaningful feeling) had the greatest impact on empowering librarians to create and transfer knowledge.Results: Findings showed that there is a significant relationship between individual factors and knowledge creation. But there is no significant relationship between individual factors and knowledge transfer.Keywords: Empowerment success factors, Knowledge creation, Knowledge transfer, Librarians, University of medical sciences.
